With millennials being the primary focus, Pepsi is making powerful use of the social media platform Instagram as their generation is the most engaged with it. Aditya Prateek Singh Sisodia, better known by his stage name ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. Directed by Ahmed Khan. The anthem is a part of the brand's 'Har ghoont mein swag' campaign that was released earlier this year. With Badshah, Disha Patani, Tiger Shroff. Tarun Bhagat, director-marketing, hydration and cola, PepsiCo India, said, “Pepsi has always had a close connection with music, and has worked with the most iconic superstars to create powerful pieces of culture around the world. This Pepsi ‘Har Ghoont Mein Swag’ has leveraged celebrity influencers most connected with the youth to celebrate the spirit of a new generation. Pepsi’s Har Ghoont Mein Swag campaign reflects the same self-belief of India today. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. https://www.campaignindia.in/video/pepsi-adds-the-swag-to-each-sip/450041 Pepsi is set to launch its new campaign ‘Har Ghoont Mein Swag’ this summer. The film is an extension of the brand’s Har Ghoont Mein Swag campaign, and the introduction of a new pack, that aims to ensure moments of togetherness for friends and family during cricket matches become more memorable this season. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. Badshah: Har Ghoont Mein Swag (Video 2019) cast and crew credits, including actors, actresses, directors, writers and more.

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