Can J Public Health. After inclusion and exclusion criteria were applied, nine studies were included in the review. Eur J Public Health. Methods We compared responses from continuous cross-sectional telephone surveys of n=2176 cigarette … Tob Use Insights. HHS Drovandi A, Teague PA, Glass B, Malau-Aduli B. Syst Rev. Perceptions and impact of plain packaging of tobacco products in low and middle income countries, middle to upper income countries and low-income settings in high-income countries: a systematic review of the literature. WHO: Plain packaging works . Why is plain packaging important? USA.gov. Is consumer response to plain/standardised tobacco packaging consistent with framework convention on tobacco control guidelines? Plain packaging, Ridgway elaborated, failed in achieving its supposed purpose because consumers, if they are dedicated smokers, purchase a legal product with the knowledge that its packaging – although it may be graphically “plain” – primarily served as a production for the cigarettes while at the same time still providing certain information (e.g. The removal of all branding and promotions from tobacco products, known as 'plain packaging', is intended to decrease tobacco consumption. These other impacts include, but may not be limited to: The impact of plain packaging on tobacco consumers’ disposable incomes; and NLM 2016 Mar;30(2):220-8. doi: 10.1037/adb0000146. These research reports were used to help develop the graphic health warnings used on cigarette packaging and evaluate the effectiveness of the plain packaging design. When tobacco companies attempt to fight against plain packaging … 2017 Apr 27;4(4):CD011244. Although the evidence for plain packaging of tobacco is not strong, the evidence that is available indicates that it is an effective tobacco cessation policy. 1 Commonly understood, plain packaging requires plain/generic packaging for tobacco products with only the brand name, in standardized colour, size and font, printed on the packet. A controversial paper hassuggested Australia’s plain packaging had done nothing to curb cigarette usage – a claim quickly howled down by medical experts. Plain packaging discourages people from using tobacco by: reducing the appeal of tobacco products; making health warnings more effective; removing misleading information on … Studies have revealed that plain packag-ing is found to be dull and to increase negative feelings about smoking. of plain packaging include: 1. reducing the attractiveness of tobacco products; 2. eliminating tobacco packaging as a form of advertising and promotion; 3. eliminating misleading information by addressing package design techniques that. McNeill A, Gravely S, Hitchman SC, Bauld L, Hammond D, Hartmann-Boyce J. Cochrane Database Syst Rev. Get the latest public health information from CDC: https://www.coronavirus.gov, Get the latest research information from NIH: https://www.nih.gov/coronavirus, Find NCBI SARS-CoV-2 literature, sequence, and clinical content: https://www.ncbi.nlm.nih.gov/sars-cov-2/. 2017 Apr 20;108(1):e98-e100. Psychol Addict Behav. -, Cunningham, R. & Kyle, K. The case for plain packaging. Plain packaging policy: Preventing industry innovations. B. • Plain packaging is based on a consistent body of evidence9 • Plain packaging reduces the appeal of tobacco packaging and increases the effectiveness of graphic health warnings10 • Plain packaging has contributed to decreases in smoking prevalence and tobacco consumption11 • Plain packaging has not increased illicit trade12 37-40 For example, in one study, New Zealand youth were significantly more likely to recall health warnings when they were presented on plain packs compared to health warnings presented on "normal" branded packages.38 Addiction 103, 580–590 (2008). Epub 2014 Feb 25. Plain packaging is an important demand reduction measure that reduces the attractiveness of tobacco products, restricts use of tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labeling, and increases the effectiveness of health warnings. 2016 Mar 21;6(3):e010391. This variation may be due to different policy Immediate effects of plain packaging health warnings on quitting intention and potential mediators: Results from two ecological momentary assessment studies. Plain packaging recognises Australia’s commitment as a signatory to the World Health Organization Framework Convention on Tobacco Control[4] and has been widely applauded by health agencies both in Australia and internationally. A study on youth smoking: plain packaging, health warnings, event marketing and price reductions (University of Toronto, 1995). We measured the effect of the law on smoking prevalence, tobacco expenditure, expenditure intensity and quantity of tobacco consumed, using New Zealand as a control country in a difference-in-differences research design. To discourage such substitution and to help the policy achieve its intended outcomes, policymakers should consider implementing auxiliary measures, such as taxes or price floors. Plain packaging for cigarettes Together, we've changed the law - which will protect children for generations. However, data analysed in the literature review suggest that exposure to plain packaging increases intention to quit amongst exposed individuals, increases negative attitudes to both smoking and starting smoking. Control 27, 58–64 (2017). 27 This additional benefit of plain packaging is extended to non‐smokers, as well as smokers. evidence from Australia, which is consistent with the conclusion that plain packaging is an effective public health intervention. Hardcastle SJ, Chan DC, Caudwell KM, Sultan S, Cranwell J, Chatzisarantis NL, Hagger MS. Int J Behav Med. On the other hand, the WHO has a different standpoint about the effectiveness of plain packaging in decreasing smoking rates. Personal tobacco pack display before and after the introduction of plain packaging with larger pictorial health warnings in Australia: an observational study of outdoor café strips. HHS Plain packaging aims to improve public health in Australia by reducing smoking rates. may suggest that some products are less harmful than others; and. In response to the policy, smokers switched from more expensive to cheaper cigarettes and reduced their overall tobacco expenditure and expenditure intensity. Scientific evidence has shown that the implementation of plain packaging reduces smoking prevalence [], increases thoughts about quitting and calls to quit lines [17, 18], reduces brand awareness, attractiveness and appeal of the package [19–21], and increases the salience and effectiveness of health warnings among adolescents []. 2016 Feb;23(1):94-101. doi: 10.1007/s12529-015-9487-x. doi: 10.1136/bmjopen-2015-010391. A total of 1923 studies were identified. nicotine and tar levels). National Center for Biotechnology Information, Unable to load your collection due to an error, Unable to load your delegates due to an error. Keywords: This site needs JavaScript to work properly. BMJ Open. The removal of all branding and promotions from tobacco products, known as 'plain packaging', is intended to decrease tobacco consumption. Int J Drug Policy. NIH If plain packaging will lead teens who experiment with cigarettes to look at the health warnings more, it's possible that this would translate in to them being less drawn to smoking. Here we examine the effectiveness of Australia's plain packaging law, which coincided with a change in graphic and text health warnings, by using nationally indicative data 5 years post implementation. 6F 7.  |  There are other impacts that we have flagged in the report as limitations of the study. Zacher M, Bayly M, Brennan E, Dono J, Miller C, Durkin S, Scollo M, Wakefield M. Addiction. 26 However, the co‐introduction of enlarged GHW and plain packaging could negate this waning effect of GHW because data suggest plain packaging amplifies the benefits of GHW by increasing health‐warning recall. Plain packaging reduced the attractiveness and other positive attributes of cigarette packaging, with darker colours found to be the most effective. While plain packaging may play a role in helping to make tobacco products less appealing to consumers, and thus may lead to some form of cessation, it comes at the price of business—for manufacturers, distributors and retailers. -. Methods: The review had been conducted by … Get the latest public health information from CDC: https://www.coronavirus.gov, Get the latest research information from NIH: https://www.nih.gov/coronavirus, Find NCBI SARS-CoV-2 literature, sequence, and clinical content: https://www.ncbi.nlm.nih.gov/sars-cov-2/. Tobacco consumption fell 2.9% in quarter and 12.2% over the year, two years after plain-packaging legislation came into effect Although plain packaging has certain core elements, implementation may take slightly different forms in different jurisdictions. Publisher Correction: The effectiveness of plain packaging in discouraging tobacco consumption in Australia. Rootman, I., & Flay. Tobacco plain packaging: Evidence based policy or public health advocacy? © 2018 Royal Australasian College of Surgeons. Larger and More Prominent Graphic Health Warnings on Plain-Packaged Tobacco Products and Avoidant Responses in Current Smokers: a Qualitative Study.  |  A systematic review of the perceptions of adolescents on graphic health warnings and plain packaging of cigarettes. Effectiveness of text versus pictorial health warning labels and predictors of support for plain packaging of tobacco products within the European Union. Results: However, data analysed in the literature review suggest that exposure to plain packaging increases intention to quit amongst exposed individuals, increases negative attitudes to both smoking and starting smoking.  |  28 NIH Plain packaging works. USA.gov. However, as smoking became less costly, smokers consumed more cigarettes. Control 4, 80–86 (1995). 2013 Oct 16;8(10):e75919. 15.  |  plain packaging; product packaging; smoking; smoking cessation; tobacco. Plain Packaging Increases the Noticeability and Effectiveness of Health Warnings Plain Packaging Appears to be Having Effects on Smoker Attitudes and Behaviors Standardized or Plain Tobacco Packaging Scientific Evidence packs that were clearly visible on tables. On 24 May 2011, Cancer Council Australia released a review of the evidence supporting the introduction of plain packaging to reduce youth uptake. Conclusion: eCollection 2015. Only indirect evidence of plain packaging's effectiveness was available until its release in Australia. National Center for Biotechnology Information, Unable to load your collection due to an error, Unable to load your delegates due to an error. Tobacco packaging design for reducing tobacco use. 2015 Jul 14;8:1-35. doi: 10.4137/TUI.S15628. Clipboard, Search History, and several other advanced features are temporarily unavailable. Plain packaging reduces the at-tractiveness of the product, particu-larly to young peo-ple and women. A systematic approach to a literature review was undertaken using five databases: PubMed, MEDLINE, Google Scholar, Global Health and Legacy Tobacco Documents Library. doi: 10.1371/journal.pone.0075919. This site needs JavaScript to work properly. Agaku IT(1), Filippidis FT, Vardavas CI. Plain packaging of tobacco products: evidence, design and implementation - This publication describes the purposes of implementing plain packaging as part of a comprehensive approach to tobacco control, the evidence base justifying the measure and developments at the country level, before offering recommendations to countries considering implementing plain packaging. Clipboard, Search History, and several other advanced features are temporarily unavailable. -, Freeman, B., Chapman, S. & Rimmer, M. The case for the plain packaging of tobacco products. NLM A small number of smokers also actively concealed their packs.11 Here we examine the effectiveness of Australia's plain packaging law, which coincided with a change in graphic and text health warnings, by using nationally indicative data 5 years post implementation. In assessing the impact of the measure, compliance costs to industry were estimated, for the purposes of this PIR, using the government’s Regulatory Burden Measurement (RBM) Plain packaging has been in the limelight ever since Australia passed its controversial plain packaging legislation. 2014 Apr;109(4):653-62. doi: 10.1111/add.12466. A systematic review of quantitative studies. Over the last few years, a series of graphs and data points have been released by the government to … COVID-19 is an emerging, rapidly evolving situation. Author information: (1)Center for Global Tobacco Control, Department of Social and Behavioral Sciences, Harvard School of Public Health, Boston, Mass., USA First, plain packaging enhances the effectiveness of health warnings by increasing their noticeability, recall, and believability. Public Health 106, 315–322 (1992). Australia was the first country in the world to introduce legislation for mandatory plain packaging for tobacco in 2012 under the Gillard Labor Government, and various studies have since proved the effectiveness of these measures in significantly reducing smoking rates. The aim of this study is to critically appraise the evidence for the effectiveness of the plain packaging of tobacco products policy. The overall quality of the data was variable but a significant number of the studies had major methodological flaws. 2020 Nov;4(11):1216. doi: 10.1038/s41562-020-00983-9. The expected impacts of plain packaging for tobacco are, however, broader in scope than this study was capable of considering. Goodchild, M., Nargis, N. & Despaignet, E. T. Global economic cost of smoking-attributable diseases. 2 This is also usually accompanied with a graphic health warning. 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